The MissionBuilt for the
Built for the
long game.

The story
“I don't believe in shortcuts. I believe in stacking decisions — every day, for decades.”
Benjamin Star is a founder, public speaker, and health advocate with a single obsession: the gap between lifespan and healthspan. As CEO of Software4Schools, he spent two decades building tools that scale. Now he's applying the same systems-thinking to the human body.
Through Health Coach Star, the Spark Challenge app, and his forthcoming book Playing Catch at 100, Ben is building a connected ecosystem to help people add years — and life to those years.
This isn't an overnight fix. It's a journey. And he's on it with you.